Experience Management

Clare Muscutt is one of the world’s leading experts in Customer Experience and specialises in customer-led service design and business transformation. Clare’s career started ‘on the shop floor’ working in the hospitality industry whilst completing her Masters in Marketing at the University of Birmingham. She spent her early days in General Management, running hotels and restaurants at the tender age of 23, and went on to hold a number of senior customer focussed leadership roles in FTSE 100 organisations, working with and for some of the UK’s best-known brands including: M&S, British Airways and Premier Inn before heading up Customer Experience at the UK’s second largest retailer, Sainsbury’s.

Clare made the brave decision to quit a successful corporate career to branch out on her own, starting-up her own consultancy business, CMXperience LTD, from her kitchen at home, and now works with a diverse range of clients, ranging from start-ups looking to grow, to public-sector organisations looking to re-design national government services. Her status as a thought-leader and influencer has also led to public speaking, regularly travelling the world to inspire others and share her insight at conferences and marketing events across Europe, Africa, the US and Asia Pacific.

Clare has won numerous awards including being the first woman to win UK Customer Experience Professional of the Year, endorsing her for her creative forward-thinking approach and impressive commercial results and recently featured in Fabulous & Fearless.