Succeeding in a dynamic marketplace with an ever increasing competition is a challenge for all types of firms – whether big or small, for profit or not-for-profit. To succeed in today’s marketplace, organisations must have something unique, something that others don’t and can’t have. The only way organisations can attract and retain customers is to have a strategic competitive advantage. This programme is designed to empower you to unlock the latest developments within the world of marketing. You will learn about best practices from around the world and how to apply them to your own organisation.