Dr Misbah Riaz
Dr Misbah Riaz is an academic, trainer, and motivational speaker specialising in entrepreneurship, marketing, and innovation. With over 12 years of experience in higher education and professional training, he combines academic expertise with practical mentorship to support students, entrepreneurs, and young professionals in developing business ideas and career pathways.
Expertise
- Entrepreneurship and Startup Development
- Marketing Strategy and Branding
- Innovation and Business Development
- Leadership and Personal Development
- AI in Entrepreneurship and Business
Academic Background
- PhD in Business Administration (Marketing – Virtual Reality Marketing)
- MS in Business Administration (Marketing)
- MBA (Marketing)
Professional Experience
Dr Riaz currently serves as Assistant Professor, where he delivers teaching across marketing, entrepreneurship, and business modules, and supervises student research and applied projects.
He has held academic leadership roles, including Head of Department, contributing to curriculum development, programme design, and quality assurance processes. He has also worked extensively as a visiting lecturer across multiple institutions, teaching at undergraduate and postgraduate levels.
In addition to academia, he is actively engaged in training and entrepreneurship development, delivering workshops, seminars, and online courses focused on startup development, branding, and innovation.
Industry and Training Engagement
Dr Riaz is an active speaker and trainer, delivering sessions on:
- Entrepreneurship and innovation
- Startup branding and marketing strategy
- Personal development and leadership
- AI applications in business
He has mentored entrepreneurs and supported startup initiatives, including judging business competitions and guiding students on developing viable business models.
Teaching Areas
- Entrepreneurship and Innovation
- Marketing and Branding
- Business Strategy
- Leadership and Personal Development
- Research Methods