Strategic Marketing (Level 7 Programme)

ICM | Strategic Marketing — Level 7 Postgraduate Programme
Strategic Marketing (Level 7 Programme)

Master’s Level Qualification (Level 7)

A flexible, step-by-step pathway to achieving a full Master’s degree

Create, deliver, and lead impactful marketing strategies.

Marketing is at the core of business growth. This programme equips you with the strategic and analytical skills required to understand customers, build brands, and drive performance.

What You Will Learn

  • Strategic marketing planning
  • Consumer behaviour and insights
  • Brand management
  • Digital marketing strategy
  • Marketing analytics

How You Will Learn

  • Real-world marketing case studies
  • Applied projects and strategy development
  • Flexible learning formats
  • Continuous academic support

Who This Is For

  • Marketing professionals aiming for senior roles
  • Entrepreneurs building brands
  • Individuals transitioning into marketing

Outcomes

  • Develop strategic marketing plans
  • Understand customer behaviour
  • Build and manage strong brands
  • Use data to drive marketing decisions

Progression

Continue to a university partner to complete your Master’s degree.