Dr Faizatul Hiqmah
Dr Faizatul Hiqmah is a marketing academic and researcher with expertise in digital marketing, consumer behaviour, and political marketing. With nearly a decade of experience in higher education, she combines strong research capability with practical insights into how marketing strategies operate in dynamic environments.
Expertise
- Marketing Management
- Digital and Social Media Marketing
- Consumer Behaviour
- Political Marketing
- Banking and Financial Services Marketing
Academic Background
- Doctor of Management, Universitas Airlangga
- Master's in Marketing Management
Professional Experience
Dr Hiqmah has extensive teaching experience in marketing management, having designed and delivered a wide range of courses and supervised student research projects. Her work includes curriculum development, student mentorship, and applied research in marketing and digital strategy.
In addition to her academic career, she has industry experience in business development and customer-facing roles, contributing to marketing strategy, client engagement, and operational effectiveness.
Research and Publications
Dr Hiqmah has an established research profile, with publications in international peer-reviewed journals (including Scopus-indexed journals) covering areas such as:
- Social media and digital marketing
- Political marketing and electoral behaviour
- Financial services and consumer decision-making
Teaching Areas
- Marketing Management
- Digital Marketing
- Consumer Behaviour
- Marketing Analytics
- Brand and Social Media Strategy