Dr M. Arif Saleem
Dr M. Arif Saleem is an experienced academic, trainer, and social entrepreneur with over two decades of teaching and professional experience. His work focuses on marketing, entrepreneurship, and strategic development, combining academic insight with practical application across business and social contexts.
Expertise
- Marketing and Branding
- Entrepreneurship and Small Business Development
- Strategic Planning
- Leadership and Decision-Making
- Social Marketing and Behaviour Change
Academic Background
- PhD in Business (Tourism Marketing), University of Nordland, Norway
Professional Experience
Dr Saleem has been teaching in higher education since 2000 and currently serves at the International Islamic University, where he also contributes to marketing, branding, and student development initiatives.
In addition to his academic role, he is an active trainer and public speaker, having delivered over 200 workshops across public, private, and development sectors. His work includes advising organisations and startups on strategy, leadership, and marketing.
He is also engaged in research and consultancy projects, including collaborations with national development bodies and industry stakeholders.
Research and Engagement
Dr Saleem has published research in recognised academic journals and contributed to work on entrepreneurship and market development. His research is driven by real-world business challenges and focuses on practical impact.
He also leads initiatives supporting small businesses and entrepreneurs, including platforms and programmes aimed at improving business capability and market engagement.
Teaching Areas
- Marketing and Branding
- Entrepreneurship
- Strategic Management
- Leadership and Decision-Making
- Tourism and Consumer Behaviour