Dr Osman Khan
Dr Osman Khan is an Associate Professor of Marketing, and is a strategic management and marketing expert with over 20 years of experience across academia, industry, and international consulting. His work focuses on helping organisations develop effective strategies, improve customer engagement, and achieve sustainable growth.
He has worked with organisations ranging from SMEs to Fortune 500 and FTSE 50 companies, combining academic insight with practical implementation across global markets.
Expertise
- Strategic Management
- Marketing Strategy
- Customer Experience and Customer Loyalty
- Digital Strategy and AI in Business
- International Business and Growth Strategy
Academic Background
- PhD in Marketing, University of Bradford, UK
- Master's in Education, University of East London, UK
- Master's in Business Research, University of Bradford, UK
- MBA in Information Technology Management, IIU
- Fellow of the Higher Education Academy (FHEA), UK
Academic and Leadership Experience
Dr Khan is currently the Director of ICM. He has also held senior academic leadership roles, including Director of MBA and Executive Education Programmes, where he managed large international cohorts and developed global partnerships.
His work has included:
- Designing and validating undergraduate and postgraduate programmes
- Leading international academic partnerships across multiple countries
- Managing quality assurance and accreditation processes
- Supervising postgraduate and doctoral research
He has also played a key role in achieving major institutional recognition, including contributing to a Times Higher Education Award for international strategy.
Industry and Consulting Experience
Alongside his academic career, Dr Khan has extensive experience as a consultant, trainer, and advisor.
He has worked with a wide range of global organisations, including:
- Microsoft
- Emirates Airlines
- Abu Dhabi National Oil Company (ADNOC)
- Formula One (Abu Dhabi)
- HSBC
- Toyota
- Global Village Dubai
His work focuses on strategy, customer experience, leadership development, and organisational transformation.
Global Engagement
Dr Khan has worked across multiple regions, including Europe, the Middle East, Asia, and North America. His international experience includes developing partnerships, delivering executive education, and advising organisations on strategy and growth in diverse markets.
Research and Thought Leadership
Dr Khan has published books and academic papers in areas including:
- Customer loyalty and customer experience
- Strategic marketing
- Consumer behaviour and digital engagement
He is also actively involved in academic and professional bodies, contributing to research networks and industry-academia collaboration.
Professional and Industry Roles
- Founder & Director, Institute of Customer Management (ICM)
- Vice President, European Marketing and Management Association (EUMMAS)
- Former Acting CEO, European Professional Certification Agency
He also serves as a mentor to entrepreneurs and supports business development initiatives across the UK and internationally.
Teaching Areas
- Strategic Management
- Marketing Strategy
- Digital Strategy and AI in Business
- Customer Experience and Loyalty
- Entrepreneurship and Innovation