Prof. Dr Giuseppe Catenazzo
Prof. Dr Giuseppe Catenazzo is an internationally experienced academic and researcher specialising in marketing, operations management, and research methodologies. With a career spanning leading European institutions and globally accredited business schools, he brings a strong combination of academic leadership, research excellence, and applied teaching.
Expertise
- Strategic Marketing
- Consumer Behaviour and Market Research
- Operations Management
- Research Methods and Data Analysis
- Sustainability and Service Management
Academic Background
- PhD in Management, University of Geneva (AACSB & AMBA accredited)
- MPhil in Management, University of Nice Sophia Antipolis
- MSc in Management, University of Savoy Mont-Blanc
- Postgraduate studies at Imperial College London
- Fellow of the Chartered Institute of Marketing (FCIM)
- Certified Member of the Market Research Society (CMRS)
Professional Experience
Prof. Catenazzo has held academic and leadership roles across several internationally recognised institutions, including ICN Business School (triple-accredited), Glion Institute of Higher Education, and the University of Applied Sciences of Western Switzerland.
He has also served as Dean of Academics at Helvetic Business School, where he led academic strategy, programme development, and international partnerships. In addition, he has held senior research leadership roles, including Head of Research and founder of international research initiatives and conferences.
Research and Publications
Prof. Catenazzo has an extensive research portfolio, including:
- Publications in internationally ranked journals (AJG/ABS rankings)
- Multiple edited academic books and case studies
- Contributions to research in marketing, operations, and sustainability
He is actively involved in international research communities and editorial boards, contributing to the advancement of knowledge across disciplines.
Teaching Areas
- Strategic Marketing
- Consumer Behaviour
- Research Methods
- Operations Management
- Business Strategy