Description
Succeeding in a dynamic marketplace with an ever increasing competition is a challenge for all types of firms – whether big or small, for profit or not-for-profit. To succeed in today’s marketplace, organisations must have something unique, something that others don’t and can’t have. The only way organisations can attract and retain customers is to have a strategic competitive advantage. This programme is designed to empower you to unlock the latest developments within the world of marketing. You will learn about best practices from around the world and how to apply them to your own organisation.
The Advanced Marketing Programme is a training workshop which is designed for executives that have a key role in the strategy of their organisations. The programme is meant for both marketing professionals as well as those with limited marketing knowledge, but are responsible for developing strategies for their organisations. Marketing executives will learn a structured approach to developing a marketing strategy. General management executives, entrepreneurs and those within the SME sector will examine the important role of marketing for the long-term success of an organisation. Overall, participants will take away key tools, strategies and methods needed to develop a strategic competitive advantage for their organisation. The programme is designed for both not-for-profit as well as for-profit organisations.
- Directors
- Brand Managers
- Senior Executives
- Head of Customer Insights
- Customer Experience Managers / Directors
- Business Owners & Entrepreneurs
- Social Media Managers
- Senior Marketing Managers / Directors
- Vice President of Marketing
- General Manager
- Director of Business Development
- Director of Operations
What you will master?
Building a Strategic Competitive Advantage
In a highly competitive landscape, organizations must differentiate themselves to attract and retain customers. Our program equips you with the tools to develop a sustainable competitive advantage and position your business for long-term success.
Key Learning Outcomes:
- Competitive Advantage Analysis: Identify your organization’s unique strengths and capabilities that can set you apart from competitors.
- Strategic Planning: Develop a comprehensive marketing strategy aligned with your competitive advantage and business objectives.
- Innovation and Differentiation: Explore innovative approaches to product development, customer experience, and market positioning.
- Sustainable Advantage: Build a competitive advantage that is difficult for competitors to replicate or surpass.
By completing this program, you’ll gain the expertise to:
- Identify and leverage your organization’s unique strengths.
- Develop a sustainable competitive advantage.
- Differentiate your brand in a crowded marketplace.
- Drive long-term business growth and profitability.
Customer Loyalty
Acquiring new customers is expensive, while retaining existing ones can significantly boost profitability. Yet, many companies struggle to maintain customer loyalty. Our program provides a fresh perspective on loyalty, exploring strategies to build enduring relationships and drive long-term success.
Key Learning Outcomes:
- Modern Loyalty Redefined: Understand the evolving definition of loyalty in today’s market and its impact on business outcomes.
- Loyalty Program Optimization: Evaluate the effectiveness of your existing loyalty programs and identify areas for improvement.
- NPS Mastery: Learn how to leverage Net Promoter Score (NPS) as a powerful tool for measuring customer satisfaction and loyalty.
- Emotional Connection: Discover strategies to create an emotional connection with your customers, fostering deeper engagement and loyalty.
- Loyalty Program Implementation: Develop and implement effective loyalty programs that resonate with your target audience and drive desired behaviors.
By completing this program, you’ll gain the expertise to:
- Increase customer retention and reduce churn.
- Drive repeat purchases and referrals.
- Enhance customer satisfaction and loyalty.
- Improve profitability through reduced acquisition costs.
- Build a strong and sustainable brand.
Customer Experience Management
Customer Experience Management (CEM) is no longer just a buzzword; it’s a critical driver of business success. Our program equips you with the knowledge and tools to create exceptional customer experiences that foster loyalty, drive revenue, and enhance your brand’s reputation.
Key Learning Outcomes:
- CEM Fundamentals: Understand the principles of CEM and its impact on customer satisfaction, loyalty, and financial performance.
- Holistic CEM Approach: Explore CEM beyond customer interactions, considering the experiences of employees,partners, and other stakeholders.
- Best Practice Analysis: Study industry-leading companies to identify successful CEM strategies and learn from their experiences.
- CEM Program Development: Create a customized CEM program tailored to your organization’s specific needs and goals.
- CEM Measurement and Improvement: Implement tools and metrics to measure the effectiveness of your CEM initiatives and identify areas for improvement.
By completing this program, you’ll gain the expertise to:
- Enhance customer satisfaction and loyalty.
- Improve operational efficiency and reduce costs.
- Drive revenue growth through exceptional customer experiences.
- Differentiate your brand in a competitive market.
Master Social and Digital Media Marketing
In today’s digital-first world, reaching your customers effectively requires a sophisticated social and digital media strategy.Our program equips you with the skills to leverage these powerful tools to enhance your brand’s visibility, engage with your audience, and drive business growth.
Key Learning Outcomes:
- Digital Marketing Fundamentals: Understand the principles of digital marketing and how social media fits into the broader marketing mix.
- Social Media Strategy Development: Create a comprehensive social media strategy aligned with your overall business objectives.
- Platform Selection and Optimization: Choose the right social media platforms for your target audience and optimize your profiles for maximum engagement.
- Content Creation and Curation: Develop compelling content that resonates with your audience and leverages the unique features of each platform.
- Community Management: Build and nurture online communities around your brand, fostering positive interactions and loyalty.
- Social Media Analytics: Measure the effectiveness of your social media efforts and use data-driven insights to refine your strategy.
By completing this program, you’ll gain the expertise to:
- Increase brand awareness and reach.
- Drive website traffic and conversions.
- Improve customer engagement and loyalty.
- Measure and optimize your social media ROI.
Global Marketing and CSR Strategy
In today’s interconnected world, successful marketing extends beyond borders and demands a commitment to Corporate Social Responsibility (CSR). Our program equips you with the tools to navigate the complexities of global business,identify lucrative opportunities, and mitigate risks while upholding ethical and sustainable practices.
Key Learning Outcomes:
- Global Market Analysis: Conduct in-depth assessments of emerging markets like BRICS, MINTS, and N11 to uncover untapped potential while considering local social and environmental factors.
- Risk Mitigation: Develop strategies to address challenges such as cultural differences, trade regulations, economic fluctuations, and potential negative impacts on communities and the environment.
- Consumer Behavior Insights: Understand the nuances of international consumer preferences and behavior,including the growing demand for ethical and sustainable products and services.
- Strategic Positioning: Craft effective positioning strategies that resonate with global audiences and drive customer value while showcasing your organization’s commitment to CSR.
- CSR Integration: Learn how to integrate CSR into your marketing strategy, from developing sustainable products to supporting social causes and measuring your impact.
By completing this program, you’ll gain the expertise to:
- Maximize global market share while upholding ethical standards.
- Optimize resource allocation while minimizing environmental impact.
- Enhance brand reputation internationally through meaningful CSR initiatives.
- Drive sustainable growth that benefits your organization, communities, and the planet.
