Design, Develop & Implement -> Great Experiences
What you will learn (modules)
Our modules are designed and benchmarked against the leading business schools in the world. These modules are not just designed by leading academics, but are developed with input from some of the best companies, leading the charge in customer and employee experiences around the world. You will study the following courses for the MSc in CX / MBA in CX:
- Strategic Experience Marketing: Developing Competitive Advantages. Staying ahead of the competition is critical to business. This course will help you to critically evaluate the different strategies companies can use to develop competitive advantages. Participants will learn to apply strategic models and tools, that are needed to develop exceptional business and marketing strategies. This module will help participants to gain knowledge about the role Customer Experiences Management within marketing strategy and how it can be adopted as a corporate strategy.
- Service & Experience Marketing. Best practice companies have gone from selling products and services to experiences. This module will enable participants to gain an in depth understanding about the evolution of customer experiences, particularly from a Service-Dominant logic perspective. The module will also help participants gain a critical understanding of experience management from a strategic and an operational perspective. Participants will learn not about developing exceptional customer journeys, but also how to innovate experiences.
- Leadership, OB and Change Management. Managers and leaders are not the same. Being a good managers doesn’t make a person a good leader. This module looks at what it takes to be a good leader, and discusses the importance of the organisation behaviour and change management to leadership.
- Going Global and Sustainable Business Practices. Our world is a connected one and our business must be the same. This module focuses on business practices in a connected global economy, with a special emphasis on sustainability.
- Entrepreneurship in the Digital Marketplace. Many people now chose to develop and run their own businesses. This module will enable the students to learn the how to become an entrepreneur. The module has a special emphasis on entrepreneurship in a digital world.
- Managing with Information Systems. Information systems is evolving rapidly. With new technologies such as Artificial Intelligence (AI), Big Data, Crypto Currencies, and Block Chain disrupting our existing business practices. The focus of this module is to learn how to effectively and efficiently manage your workplace with the use of Information Systems.
- Governance, Economy and Management. This module will help students understand the economic environment, and how it impacts business decision making. Some of the topics discussed will include, micro and macro economics, national income and balance of payment accounting, FDI, exchange rate theory, etc.
- Managing Corporate Finance & Financial Reporting. This module will look at the roles of accounting and finance in supporting a business and managerial decision making. Some of the key learning outcomes will include the key concepts and language of accounting, analytical skills and principles of corporate finance, reading and analysing financial statements and reports, capital markets and financial institutions, etc. Students will also learn about the crucial role of FinTech and how its shaping our financial world.
MSc Thesis / MBA Project / Optional Modules
In addition to studying 8 modules you will do either a research thesis for the MSc degree. For an MBA in CX, in stead of the thesis you will do an MBA Project or study two optional modules.
Optional Modules
- Experience Brand Management. It has been argued that companies no longer sell products, they sell brands. This module will examine how we can develop brands that foster customer happiness. The module will adopt a customer-centric and customer-experience focused approach towards brand management. Among other things, the module will allow the learners to understand what it takes to create and manage world class brands.
- Social Media and Advertising. Over the past decade, we have seen advertising budgets have shifted significantly towards online, digital and social media. What is the best way to advertise? How do we communicate our messages to our customers in this digitally connected globalised world? What does it take to develop and execute an exceptional advertising strategy? This module aims to answer these questions and more.
- Loyalty Management: Developing lasting relationships. Companies can no longer focus on satisfying customers. Companies around the world are finding that satisfied customer are leaving them for competitors. In this globalised, and digitally connected world, our goal is not just to get customers, but to ensure they are happy enough to stay with us for the long-term. This module will explore how great companies can develop lasting relationships with their customer.
- Consumer Behaviour in the Experience Economy. Marketing is about finding out our customer needs, wants and desires. The best brands in the world have successfully been able to not only find out what customers want, but keep abreast their changing needs and wants. This module will focus on learning about our customers, finding out what makes them happy, what experiences they are seeking and how they search for, purchase and consume our products and services.
MSc Thesis
Students who opt to do an MSc in CX will need to do a Thesis. This is a research document where you will research a new area within CX. The Thesis will be conducted over the course two terms and carries double the credit of a normal course.
MBA Project
Students that qualify to do an MBA (based on their work experience) can opt to do the MBA Project or take two additional courses. The MBA Project is a practitioner based project that will make you utilise the knowledge you have gained and apply to a real life business or industry situation. The MBA project is usually conducted over the course of two terms and also carries double the credit of a normal course.