The Faculty


Learn from the best

The Institute of Customer Management has some of the leading faculty in the world teaching on this programme. Most of our faculty have experience working in different industries or have been consulting with companies. Our faculty all have exceptional academic careers, working with leading universities across the globe including Harvard, MIT, LSE, and other.

Professor Habib Khan is the Dean of Graduate Programmes at ICM. Professor Khan earned his Masters and PhD degrees from Harvard University. He specialises in Management, Planning and GIS. Professor Habib Khan has taught at leading universities including Harvard University’s Kennedy School of Government, where he also led the summer programme for the MPA students. He is a pioneer in the use of GIS and MIS for effective decision making. Prof. Khan has worked and consulted for national governments and organisations such as MIT, Microsoft, UNESCO, ADB, etc.

Professor Hatem El-Gohary, is Professor of Marketing at Birmingham City University, UK. He has more about three decades of experience. He has worked as the marketing director of a multinational company as well as a marketing consultant for a number of multinational companies. Prof. El-Gohary has published several books. He holds a PhD, MSc, MRes, PGDip, BSc as well as PGCHE. Professor El-Gohary is the editor in chief of the International Journal of Online Marketing (IJOM), an associate editor of The International Journal of Customer Relationship Marketing and Management (IJCRMM).

Dr. Tanja Sedej obtained a PhD in communications at the Faculty of Economics and Business, University of Maribor, Slovenia. Her passion represents sharing knowledge as an assistant professor. She appreciates when theory is linked to practice. She is also a co-founder and CEO of a digital marketing agency, We explain. She has taken part in numerous research and consultancy digital marketing projects. Furthermore, she is a member of a digital marketing awards jury Web.si, a member of a marketing research centre of EUMMAS, and a member of the editorial board of the International Journal of Electronic Trade. 

Professor Sultan Chowdhury is the Associate Professor of Marketing at the University of Hull, UK. Prof. Sultan has taught at some of the leading business schools in the UK, including Bradford and Hull. He has extensive experience working with clients, helping them to solve their marketing problems. Prof. Sultan has previously worked at the European Centre for TQM as well as the European Centre for Best Practice Management. He is a respected author, and has published several books. Prof. Sultan is often ranked among the best corporate trainers and faculty members.

Dr Achila Amarasinghe has extensive experience working with academia and industry to improve students’ and participants’ performance, knowledge and skills.  His experience includes working as a conference director at the Centre for Innovations in Business and Management Practice and as a contributor to marketing programmes at the University of Northampton and London School of Business and Management. He was awarded the Best eLearning Practice Prize at the London School of Business and Management Teaching and Learning Conference consecutively from 2016 -2019. Dr Achila is an Assistant Professor of Marketing at New Castle University, UK.

Professor Imad Guenane, is an Assistant Professor at the University of Westminster, UK. Imad is an expert in International Marketing, Fashion Marketing and International Business Management.  He has been training staff of multinational corporations in the UK, Europe and the Middle East.  Among other programmes, Prof. Guenane has designed training programs for marketing and management which include, fashion marketing strategy, branding, consumer behaviour in the fashion industry, customer retention and loyalty.  Mr. Guenane, uses state of the art training techniques (based on the training requirements), which include business simulations, case study discussions, etc. He also has taught at both the undergraduate as well as the postgraduate levels (MBA and MA) in a number of universities across London, UK and Berlin, Germany.

Dr. Osman Khan, Director ICM, is one of the pioneering Customer Experience and Loyalty experts in the world and has written several best selling books. His thoughts, ideas and Customer Experience Management (CEM) models have transformed thinking in this space across the globe. He has worked an award winning (Times Higher Education) Director of MBA Programmes at a top London University and serves on the management boards of companies across Europe, the US and the Middle East. Dr Osman Khan works with companies around the globe, from start-ups to Fortune 500 and FTSE 50 companies to improve their business performance, customer loyalty, customer experience management, and reassesses their strategic marketing goals.

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